Urban Decay are very new, only about 20 years old but have seen major success in this timeДЇrame. 36ДЎ2) REFERENCES.37ДЎ3) QUESTIONNAIRE DESIGN.40ДЎ4) QUESTIONNAIRE RATIONALE.42ДЎ5) SAMPLING / RE-CODING / VALIDITY. 19ДЁ) BUILDING A CUSTOMER FOCUS/ CONSUMER_BEHAVIOUR.22Д©) TECHNOLOGY.26ДЎ0) EVALUATION AND ANALYSIS OF THE COMPANY.33ДЎ1) RESEARCH & LINK FINDINGS TO OTHER RESEARCH. 7ДҐ) STORE CHOICE.11Д¦) CUSTOMER RETENTION. viiiДЈ) INTRODUCTION AND BACKGROUND - COMPANY PROFILE. п‚І PETA- People for the Ethical Treatment of Animals п‚І UDers- Urban Decayers вЂ“ consumers who buy Urban Decay _XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXRRRRRRRRRRRRRRRRRRRRRRRRXXXXXXXXXXXXXXXXXXXXXXXXXXXX For offering support and love, and for understanding my stress during XxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxДedicate to my mum and fiancГ©. QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQxxxxxx XxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXQQQQQQ Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx And finally, thanks to my fiancГ©, parents, and numerousДЇriends who endured this long process with me, always offering support and love. I would like to thank my parents for providing me with the financial means to complete this work for payingДЇor the products I bought and also for my nails. My Family and my FiancГ© for putting up with me during my lack of sleep, cranky moods. Participants who completed questionnaires, Without his guidance and persistent help this work would not have been I would like to express the deepest appreciation to Professor Joseph A Egan who has the attitude and the substance ofДЄ genius: he continually and convincingly conveyed a spirit of adventure in regard to research and scholarship, andДЄn excitement in regard to teaching. Presented, any award to me on the basis of that material may be revoked. I understand that if at any time it is shown that I have significantly misrepresented material Substantial extent has been accepted for the award of any other masters degree, degree, diploma orД¬ertificate at any other educational institution, except where the acknowledgement is made in the work byДЄny contribution made to this work by others, with whom I have worked with, is explicitly acknowledged

This work contains no materials previously published or written by another person, nor material which to a Specifically acknowledged wherever adapted from other sources. I declare that all material presented is my own work, or fully and I hereby declare that this submission is my own work and to the best of my knowledge itД¬ontains no plagiarised material.

Organized a focus group, surveys and bought UD products for research. The author has conducted interviews with UD staff and consumers, as well They are a brand who listen to theirД¬onsumers of what they want and consumer loyalty is extremely important to them. Not test on animals and are strictly against it.

They are a high quality, luxury makeup brand who have 80% vegan products and do Success which has lead them to spread worldwide quite fast. These products have contributed to their huge Urban Decay are infamous for their Naked Palettes and the iconic eye shadow primer Launched a campaign called вЂњDoes Pink make you Puke?вЂќ and вЂњBurn Barbie, BurnвЂќ. That green isnвЂ™t a weird color, there are other colors other than reds and pinks. UD has been extremely successful as the team behind it had a passion toД¬hange the beauty industry, bring a makeup revolution. To the makeup industry only 20 years but in this time frame have seen huge amounts The use of bright, bold colors set them apartДЇrom other makeup companies in the industry. Urban Decay is unique, striking brand that has the slogan вЂњBeauty with an edgeвЂќ Year, at the Athlone Institute of Technology Law, part of the Customer Relationship Management subject in the This project is submitted in part fulfilment of BA(Hons) Business and

Urban decay